We outlined the basics of Expanded Text Ads (ETA) and Responsive Search Ads (RSA) in this article: https://blog.adoptics.com/search-ad-formats-rsa-eta/ Today, we will let you know which ad format is better for your needs. Let's take quick look at the benefits vs. drawbacks for each here. Responsive Search…
Your Google Ads Quality Score directly impacts your ad strategy's Return on Investment (ROI). Improving your Quality Score (QS) will reduce your Cost Per Click (CPC) and reduce your Cost Per Acquisition (CPA). The Three Quality Score ComponentsYour keyword Quality Score is comprised of three components: Ad Relevance, Expected Click…
AdOptics makes ad creative A/B testing easy. Data-driven, simple, and automated. In just a few minutes each week, you can expertly improve your Click Through and Conversion Rates.…
