Improve Ad Conversion and CTR Performance

What are RSAs And How to Find Complete Google Search Term Report

What are RSAs And How to Find Complete Google Search Term Report

With Responsive search ads being the most flexible search ad format, it's all about creating dozens of headlines and couple descriptions and let Google's machine learning take over and, after some time, "learns" which ads perform well and which ones don't.…

6 Best Ad Platforms to Promote Business in 2020

6 Best Ad Platforms to Promote Business in 2020

It is all about the business-customer link. Do you know your client's business, the ins-and-outs of their offer, who buys those products, and where they hang out in online space? If the answer is no to any of these questions, you have to take a few steps back...…

What Is Better: PPC or SEO?

What Is Better: PPC or SEO?

It wasn't long ago when you could witness arguments between marketing professionals that took places on forums, in comment sections on blogs that dedicated the space to favor one over the other, or at meetings behind closed doors. What seems to be happening is that digital marketers...…

Google Ads Myth-Busting 2020

Google Ads Myth-Busting 2020

The evolution of Google's system and changes to the platform are some of the causes that gave birth to many myths that roll around this online advertising platform to this day and will undoubtedly live on as long as this platform exists.…

4 Local PPC Tips to Get Awesome With Advertising on Google

4 Local PPC Tips to Get Awesome With Advertising on Google

Another difficulty that imposes on businesses advertising in their local area is the greater competition concentrating in a limited space. Their audience target pool is significantly tinier than what would be on the national level, thus making advertising harder.…

How to Use Principles of Persuasion in Your Search Ads

How to Use Principles of Persuasion in Your Search Ads

Learning of principles of persuasion techniques and their implementation is required for every marketing professional. By comprehending and discovering ideas to perform these effective techniques, you can shape your PPC campaigns and write your ad copies to influence desirable customer behavior.…

How Long Should You Run an A/B Test? [Free Excel Duration Calculator]

How Long Should You Run an A/B Test? [Free Excel Duration Calculator]

The problem with calculating a particular A/B test duration is that you don't necessarily have in-depth knowledge or desire to dive into complex formulas related to analyzing marketing data. Some formulas are all about the extreme technicality that can be meaningful only to a specialist...…