Improve Ad Conversion and CTR Performance

Increase Clicks and Sales Using the Fogg Behavior Model

Increase Clicks and Sales Using the Fogg Behavior Model

To favorably manifest their ability to persuade, advertisers have to understand human behavior and actions. And they should be reminded of this every once in a while. That is why we will dedicate this post to the Fogg Behavior Model, labeled as an important concept for digital advertisers to know...…

The Secrets of Experiment Methods for Google Ads

The Secrets of Experiment Methods for Google Ads

The best PPC specialists aren't passive in storing and analyzing data. Instead, it is quite the opposite: they continuously generate data and make the next move with knowledge collected through extensive data analysis. They know that, by running experiments, they will obtain value.…

Maximize the Power of Ad Testing and Create Copy That Converts

Maximize the Power of Ad Testing and Create Copy That Converts

Crafting an ad is not an exact science, but there are many good practices and plenty of opportunities to create copy that converts, and obsessively testing your ad copy is the shortcut to it. One of the best things about A/B testing is that ad testing tools like AdOptics help you analyze data and...…

Improving CTR With Ad Copy Changes

Improving CTR With Ad Copy Changes

The more ad relates to the user's query, the more likely a user is to click on it. A/B testing is all about gaining insights into customer responses to the combination of wording you choose to use. We will dive into all the things you could test within an ad to see what will improve your CTR.…

Google search ad types: RSA and ETA

Google search ad types: RSA and ETA

The idea behind this newer type of ad is that Google's machine learning and automation test different combinations to identify which combinations drive excellent results. The best mixture of headlines and descriptions should, as a consequence, have a boost in CTR, improve QS, and lower CPC.…

What are RSAs And How to Find Complete Google Search Term Report

What are RSAs And How to Find Complete Google Search Term Report

With Responsive search ads being the most flexible search ad format, it's all about creating dozens of headlines and couple descriptions and let Google's machine learning take over and, after some time, "learns" which ads perform well and which ones don't.…

6 Best Ad Platforms to Promote Business in 2020

6 Best Ad Platforms to Promote Business in 2020

It is all about the business-customer link. Do you know your client's business, the ins-and-outs of their offer, who buys those products, and where they hang out in online space? If the answer is no to any of these questions, you have to take a few steps back...…

What Is Better: PPC or SEO?

What Is Better: PPC or SEO?

It wasn't long ago when you could witness arguments between marketing professionals that took places on forums, in comment sections on blogs that dedicated the space to favor one over the other, or at meetings behind closed doors. What seems to be happening is that digital marketers...…