Improve Ad Conversion and CTR Performance

Google Ad Copy Suggestions

Google Ad Copy Suggestions

This is a great list of ad copy writing cues provided by Google. This list is buried within the Responsive Ad Writer in the suggestions section. This list is important when it comes to Ad Relevance and Expected Click Through Rate (CTR) Ad Quality Score ranking factors since it comes…

The Benefits of Using Expanded Text Ads

The Benefits of Using Expanded Text Ads

Everyone with even a passing interest in marketing knows the power of Pay-Per-Click (PPC) advertising. However, not all types of PPC advertising are the same. Google offers a variety of different search ads for companies to use. One of the most effective types is Expanded Text Ads. In this blog,…

Improving Expected Click Through Rate in Google Ads

Improving Expected Click Through Rate in Google Ads

Expected Click Through Rate is one of the three components to your Google Ad Quality Score. It is very important to try and get as high as a score as possible in order to reduce your Cost Per Click. A Quick Reminder About the Importance of Quality Score Google's Quality…

ETA vs. RSA: Which is Better for Google Ads?

ETA vs. RSA: Which is Better for Google Ads?

We outlined the basics of Expanded Text Ads (ETA) and Responsive Search Ads (RSA) in this article: https://blog.adoptics.com/search-ad-formats-rsa-eta/ Today, we will let you know which ad format is better for your needs. Let's take  quick look at the benefits vs. drawbacks for each here. Responsive Search…

The Easiest Way to Improve Your Google Ads Quality Score

The Easiest Way to Improve Your Google Ads Quality Score

Your Google Ads Quality Score directly impacts your ad strategy's Return on Investment (ROI). Improving your Quality Score (QS) will reduce your Cost Per Click (CPC) and reduce your Cost Per Acquisition (CPA). The Three Quality Score ComponentsYour keyword Quality Score is comprised of three components: Ad Relevance, Expected Click…

AdOptics, Ad Creative A/B Testing

AdOptics makes ad creative A/B testing easy. Data-driven, simple, and automated. In just a few minutes each week, you can expertly improve your Click Through and Conversion Rates.…