It’s all good and well having a Google ad running, but if it’s not as robust as it could be, then you’re unlikely to see as good a return on your investment as you’d like. One of the best indicators of how well your ad will fare is to look at its Quality Score. This is a ranking that Google assigns to ads in the ad auction. It runs on a scale of one to ten, with ten being the highest. Or in other words, if your ad has a score of ten, then you can expect things to go well (and pay less)! And of course, if it’s a one, then you’ll face an uphill battle.
Many things influence the Google Ads Quality Score, including the landing page experience. In this blog, we’re going to look at a few useful tips that’ll ensure you’re well on your way to a ten out of ten score.
Speed Things Up
People prioritize speed more than ever before. You’ll know this from your own web browsing; if a site seems to be loading too slowly, then you’ll be unlikely to stick around for too long! Research shows that more than fifty per cent of mobile web users will leave a page that takes more than three seconds to load. As such, you should work on making sure your page loads within three seconds. Simplifying things, and avoiding aspects that involve high amounts of bandwidth, will help. Be sure to check your page on various browsers and devices, as it may function differently for different users.
Google is interested in enhancing the customer experience, not your conversion rate. They want you to get conversions, however. The solution is to build your landing page with the customer experience in mind, not just your conversion end goal. You’ll find that taking this approach won’t just improve your quality score but will also lead to better quality conversions. It’s a win-win situation.
Google knows what they’re doing. They know that the future is mobile; actually, they know that the present is mobile. As such, it’s important that your landing page is set up for easy access through a mobile device. A mobile-responsive site will ensure that your mobile visitors, which already likely make up a significant portion of your visitors, get the best experience possible. Again, test this on various devices to ensure it works for everyone, regardless of the device they’re using.
Keep Things Simple
You might want to show off all your company’s credibility and services. However, it’ll be best to keep things simple. That means keeping things relevant to the ad that was shown and leaving the rest behind. If you’re advertising your new fishing pole, then that’s what they should see when they land on your page, not all types of fishing-related products.
Solid Design and Navigation
Finally, remember the importance of solid design and navigation, two staples that Google and customers both love. There’s an art to this, so it’s best to work with an expert company.