How Does Seasonality Impact Maximize Conversion Value Bidding Strategy in Google Ads?
SummarySeasonality can significantly affect the performance of the Maximize Conversion Value bidding strategy in Google Ads. While the strategy uses historical data and real-time signals to optimize bids, seasonal demand fluctuations (e.g., holidays, sales events) may require adjustments to ensure campaigns capitalize on surges in conversion opportunities. Smart Bidding,…