Google ad campaign is always a hot topic for discussion among webmasters as it is a highly effective marketing approach that improves user engagement followed by leads and conversions. According to Statista, Google's ad revenue amounted to 146.92 billion US dollars in the year 2020 alone, which demonstrates the influence of Google Ads in the digital advertising space. Hence, it is pretty reasonable to have a question like this touring your mind- “How can Google Ads help you advance your business goal?" We're just as excited to answer this million-dollar question as you are. So, without spending any more time, let's get started right away.
All Size Budgets
Google Ads can work with all-size budgets. It allows you to have complete control over your spending without any minimum requirements to invest in your ads campaign. You can set a flexible budget according to your business needs, like how much you want to spend for how many days or months. In other words, you’re in charge of your online advertising costs. If you feel the price is getting out of your monthly budget cap, you can put a stop to the campaign anytime. What’s also important here is that you can restart your google ads campaign anytime and pay for real-time results.
Faster than SEO
No doubt SEO is still a backbone of the highly visited websites, but Google ads are also not less than a heartbeat that keeps the sites competitive. The websites you see on the top positions aren’t only well-structured with keywords, but several valuable backlinks also back them. It takes months or years to rank a website on the top spots of Google SERPs, but not everybody can wait this long.
However, with a Google ad campaign, you don’t have to regularly stress yourself in creating a series of backlinks. All you have to do is perform keyword research and create a superb ad copy coupled with a landing page that can grab the attention of your audience.
Advanced Analytics
It is difficult to measure the results of traditional advertising techniques in real-time, but the same is not the case with Google Ads. The platform allows you to determine right away if someone clicks on your ad. Not only this, but if a user stumbles across call-to-actions such as a link to buy a product, download your app, or place an order, you'll be able to trace those engagements from start to finish. By analyzing which ads are getting clicked by your target audience, you can cornerstone your campaign and measure your success.
"Using Google Analytics can help you navigate the audience’s shopping habits, like how long they love to spend time searching your product before they make a purchase."
Drive more conversions
Google’s search engine considers landing page experience while determining which browsing prospects see ads. If you want to reap the full benefits of this feature, you should have a highly appealing landing page in place. If the landing page receives a lot of traffic, you'll observe a significant surge in conversions, and the search engine will eventually lead more users to it.
Bottom Line
In this ever-changing world of digitization, online marketing and Google Ads go hand in hand as people click more on search ads. This marketing technique brings a ton of benefits, your audience’s attention, including high conversions. If you design and launch your Google ad campaign actively, considering all essential factors in mind, then nothing can stop you from advancing your business goals. You will reshape your business goals and help them transform your pathway of scaling heights.
Need help on how you can set up your Google ad campaign for your business goals? Shoot us an email or hit comment below. We’d love to serve you at the earliest possible.