To favorably manifest their ability to persuade, advertisers have to understand human behavior and actions. And they should be reminded of this every once in a while. That is why we will dedicate this post to the Fogg Behavior Model, labeled as an important concept for digital advertisers to know...…
The best PPC specialists aren't passive in storing and analyzing data. Instead, it is quite the opposite: they continuously generate data and make the next move with knowledge collected through extensive data analysis. They know that, by running experiments, they will obtain value.…
Crafting an ad is not an exact science, but there are many good practices and plenty of opportunities to create copy that converts, and obsessively testing your ad copy is the shortcut to it. One of the best things about A/B testing is that ad testing tools like AdOptics help you analyze data and...…
The more ad relates to the user's query, the more likely a user is to click on it. A/B testing is all about gaining insights into customer responses to the combination of wording you choose to use. We will dive into all the things you could test within an ad to see what will improve your CTR.…
The idea behind this newer type of ad is that Google's machine learning and automation test different combinations to identify which combinations drive excellent results. The best mixture of headlines and descriptions should, as a consequence, have a boost in CTR, improve QS, and lower CPC.…
With Responsive search ads being the most flexible search ad format, it's all about creating dozens of headlines and couple descriptions and let Google's machine learning take over and, after some time, "learns" which ads perform well and which ones don't.…
It is all about the business-customer link. Do you know your client's business, the ins-and-outs of their offer, who buys those products, and where they hang out in online space? If the answer is no to any of these questions, you have to take a few steps back...…
It wasn't long ago when you could witness arguments between marketing professionals that took places on forums, in comment sections on blogs that dedicated the space to favor one over the other, or at meetings behind closed doors. What seems to be happening is that digital marketers...…
An optimal account structure should reflect your website. Paid marketing specialists point to the general rule to build campaigns based on the website structure, primarily because it makes mapping ad groups to landing pages easier and logical.…
The evolution of Google's system and changes to the platform are some of the causes that gave birth to many myths that roll around this online advertising platform to this day and will undoubtedly live on as long as this platform exists.…
Another difficulty that imposes on businesses advertising in their local area is the greater competition concentrating in a limited space. Their audience target pool is significantly tinier than what would be on the national level, thus making advertising harder.…
Learning of principles of persuasion techniques and their implementation is required for every marketing professional. By comprehending and discovering ideas to perform these effective techniques, you can shape your PPC campaigns and write your ad copies to influence desirable customer behavior.…
![How Long Should You Run an A/B Test? [Free Excel Duration Calculator]](/content/images/2021/03/xheader-how-long-should-you-run-an-a-b-test-free-excel-duration-calculator.png.pagespeed.ic.o3RGa5zyLN.jpg)
The problem with calculating a particular A/B test duration is that you don't necessarily have in-depth knowledge or desire to dive into complex formulas related to analyzing marketing data. Some formulas are all about the extreme technicality that can be meaningful only to a specialist...…
Search engine marketing is the most potent form of advertising available today. The best part is that you can advertise to people who are actively searching for the products/services you offer. Still, success in advertising on Google doesn't come that easy. Countless companies face setbacks because…
A/B testing in Google Ads is a process that refers to comparing two ads that are different in some aspects and determining which one outperforms the other one. It's a more simplistic type of test, easy to comprehend and implement when you know precisely what you're testing and why.…
Testing ads in Google Ads is a great way to determine if a particular tactic you want to try out will get you decent result or hurt your campaigns, without actually harming your campaigns and account. But, there are several Google Ads mistakes you want to evade on your fun times with A/B testing…
Writing a strong ad copy on Google Ads can seem challenging if you don't consider yourself a great copywriter. Better ads lead to greater conversion rates. But writing Google ads to make them more effective doesn't seem so achievable at the moment. So, how do you start writing better-performing ads?…
