Improve Ad Conversion and CTR Performance

How Long Should You Run an A/B Test? [Free Excel Duration Calculator]

How Long Should You Run an A/B Test? [Free Excel Duration Calculator]

The problem with calculating a particular A/B test duration is that you don't necessarily have in-depth knowledge or desire to dive into complex formulas related to analyzing marketing data. Some formulas are all about the extreme technicality that can be meaningful only to a specialist...…

Improve Sales With Ad Testing

Improve Sales With Ad Testing

Search engine marketing is the most potent form of advertising available today. The best part is that you can advertise to people who are actively searching for the products/services you offer. Still, success in advertising on Google doesn't come that easy. Countless companies face setbacks because…

What is A/B testing and Why Should You Use It In Google Ads?

What is A/B testing and Why Should You Use It In Google Ads?

A/B testing in Google Ads is a process that refers to comparing two ads that are different in some aspects and determining which one outperforms the other one. It's a more simplistic type of test, easy to comprehend and implement when you know precisely what you're testing and why.…

4 A/B Testing Mistakes You Need to Stop Making

4 A/B Testing Mistakes You Need to Stop Making

Testing ads in Google Ads is a great way to determine if a particular tactic you want to try out will get you decent result or hurt your campaigns, without actually harming your campaigns and account. But, there are several Google Ads mistakes you want to evade on your fun times with A/B testing…

Best‌ ‌Practices‌ ‌for‌ ‌Successful‌ ‌Text‌ ‌Ads‌

Best‌ ‌Practices‌ ‌for‌ ‌Successful‌ ‌Text‌ ‌Ads‌

Writing a strong ad copy on Google Ads can seem challenging if you don't consider yourself a great copywriter. Better ads lead to greater conversion rates. But writing Google ads to make them more effective doesn't seem so achievable at the moment. So, how do you start writing better-performing ads?…