Improve Ad Conversion and CTR Performance

Improving CTR With Ad Copy Changes

Improving CTR With Ad Copy Changes

The more ad relates to the user's query, the more likely a user is to click on it. A/B testing is all about gaining insights into customer responses to the combination of wording you choose to use. We will dive into all the things you could test within an ad to see what will improve your CTR.…

Google search ad types: RSA and ETA

Google search ad types: RSA and ETA

The idea behind this newer type of ad is that Google's machine learning and automation test different combinations to identify which combinations drive excellent results. The best mixture of headlines and descriptions should, as a consequence, have a boost in CTR, improve QS, and lower CPC.…

What are RSAs And How to Find Complete Google Search Term Report

What are RSAs And How to Find Complete Google Search Term Report

With Responsive search ads being the most flexible search ad format, it's all about creating dozens of headlines and couple descriptions and let Google's machine learning take over and, after some time, "learns" which ads perform well and which ones don't.…

6 Best Ad Platforms to Promote Business in 2020

6 Best Ad Platforms to Promote Business in 2020

It is all about the business-customer link. Do you know your client's business, the ins-and-outs of their offer, who buys those products, and where they hang out in online space? If the answer is no to any of these questions, you have to take a few steps back...…

What Is Better: PPC or SEO?

What Is Better: PPC or SEO?

It wasn't long ago when you could witness arguments between marketing professionals that took places on forums, in comment sections on blogs that dedicated the space to favor one over the other, or at meetings behind closed doors. What seems to be happening is that digital marketers...…

Google Ads Myth-Busting 2020

Google Ads Myth-Busting 2020

The evolution of Google's system and changes to the platform are some of the causes that gave birth to many myths that roll around this online advertising platform to this day and will undoubtedly live on as long as this platform exists.…

4 Local PPC Tips to Get Awesome With Advertising on Google

4 Local PPC Tips to Get Awesome With Advertising on Google

Another difficulty that imposes on businesses advertising in their local area is the greater competition concentrating in a limited space. Their audience target pool is significantly tinier than what would be on the national level, thus making advertising harder.…